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Another time, another coffee

Starbucks will open a cafe in Vietnam. Imagine if they had been able to do so pre-war?


By Arthur H. Gunther III
thecolumnrule.com
columnrule.blogspot.com

     I don’t know if either my childhood friend or my neighbor’s first born had coffee at a Saigon café before they were killed in the Vietnam War, but many an American tourist and business person can do so today. And soon, in post-war Ho Chi Minh City, even U.S. culture icon Starbucks will open its first outlet. Makes you wonder why commerce could not have happened before the battles and saved many lives, including those neglected souls still suffering from a conflict which brought so much protest that it redefined America.

     Whether Starbucks proves popular in a nation so steeped in French-inspired coffee fascination and discrimination will be up to the tasters, but once again, America’s way of life has been exported. McDonald’s went to Japan, Europe, the Soviet Union and so many other places and now China. U.S.-style jeans, though doubtlessly no longer American-made, are regulation style almost everywhere.
     Perhaps, when Harry Truman fired Gen. Douglas MacArthur over Korea, American business should have hired the Asian expert to open up trade in Southeast Asia as a better way to blunt what was then seen as an overwhelming worldwide Communist threat. The general would later caution John Kennedy against military escalation in Laos and told him not to listen closely to advisers in 1961 urging war against North Vietnam. MacArthur understood the Asian mind and knew Soviet-style Communism was not a real fit.
     Maybe Lyndon Johnson should have reread President Eisenhower’s warning speech about a growing, ever more powerful military industrial complex, the very existence of which depends on continual war as surely as did Germany’s Krupp Works in the world wars. LBJ, whose true genius lie in his ability to charm and compromise as Senate majority leader, wanted to try the same approach on Ho Chi Minh, North Vietnam’s leader, to sort of smooze him into helping end the escalating Vietnam War, but he was diverted from his folksy, Texas ways by administration hawks.  His presidency ended because of the war. Soon enough, there wouldn’t be time for anyone to drink coffee in either of the Vietnams.
     Today, almost 38 years since the fall of Saigon and the end of the Vietnam War, a reunited nation  continues to build trade with the United States. One shirt I recently received was made there. Ho Chi Minh City is sister to 25 communities in the US, France, even South Korea, which 50 years ago so desperately worried that the “domino theory” of communism would see it invaded not only by North Korea but by China, Russia and Southeast Asia.
     May the new Starbucks customers enjoy their coffee in Ho Chi Minh City as well as the famous noodle shops and world-acclaimed native cuisine. May they see the charm of the people and relish in the culture of this land. But I wish my childhood friend and my neighbor’s son could be among those savoring all that and not be with the 58,000 dead. I wish the thousands of Vietnam War wounded, especially the mentally and emotionally afflicted -- so many among them still suffering -- could instead have sat at the French-style sidewalk bistros back in the 1960s-1970s.

The writer is a retired newspaperman.

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Heywood Jablohme May 18, 2013 at 07:17 am
What professional doesn't spend $500 per year on out of pocket expenses related to their jobs?Read More Staples offering 10% (or 5 in some cases) is hardly an example of the community getting involved. Thankfully, there are other examples of the community and PTA's getting involved and providing needed services. Clarkstown and surrounding areas hardly have substantial unmet needs in their classroom, thankfully.
Truth4all May 16, 2013 at 11:37 am
I guess better late than never. LaCorte is serving his 4th year as Mayor and was Trustee for I thinkRead More 4 years before that. This year is the only time he has brought the idea to the village about participating in this program. He is motivated by the opportunity of getting positive press for his County Executive campaign. The village should have been involved in this program ( as well as the Americorps program) long before this. On a positive note, hopefully the Village will continue this worthwhile partnership for many years to come.
Sunny May 16, 2013 at 03:50 pm
Is there an article on patch about it? I am unable to find except on lohud.com
Green Farmer May 15, 2013 at 08:23 pm
Finally!!
b May 15, 2013 at 07:31 pm
Thank God. It's been a long time coming. Finally someone has paid attention.!!! That man has gotRead More to go.
Watchdog May 16, 2013 at 04:37 pm
George, don't you have enough to do straightening out the affairs of Clarkstown. Overtime in theRead More Police Department is rampant and the Town Attorney is out of control. As Tom Nimick says, we need an outside auditor for that operation since taxpayers were abused with the hiring of a political operative Jay Savino who I understand is singing like a canary. Get on the right side George before the FBI comes a lookin" I hear that the Gromack war chest is the first place they are looking for clues. Do the right thing George or you will get trampled with the rest of them.
Tom Nimick May 15, 2013 at 11:12 pm
Congratulations, George. Now about your other responsibilities as a member of the Town Board withRead More primary oversight over budget and expenditures: Won't you be the one to propose the needed audit of the Office of Town Attorney? You know the problems exist - likely you know more about the problems than I do. It is sad to see you silent in the face of the abuse of patronage. When will we hear your voice on it?
Teacher May 16, 2013 at 07:24 am
The new format is attractive but it is hard to find the comments that go with stories.