Small Business Saturday Worked In New City

Customers patronized local shops


For one New City storeowner, provided a boost.  The program promoted by American Express encouraged shoppers to visit their local stores.

“It worked out well,” said Roberta Staley, co-owner of Pet Palace in the Clarkstown Plaza.  “It was really amazing.  I think it did help bring people to the community.”

Staley said the Friday and Saturday after Thanksgiving were busy. Compared to 2010, she said the first weekend of holiday buying was “a touch better” and she was encouraged by the sales.

Other merchants reported a good start to the shopping season.

“Friday, Saturday and Sunday was crazy busy,” said Steve Weissblatt, president of the New City Chamber of Commerce. “All in all, the holiday season started out great.  I think we’re off to a great start.”  

American Express offered cardholders a $25 statement credit if they used a registered card to make a purchase of $25 or more at a participating merchant on Saturday.  Staley said it would be beneficial if the program ran more than once a year.   

Steve November 29, 2011 at 11:56 PM
Keeping business local and promoting the New City Business District is a major part of the mission of The New City Chamber of Commerce. I'm pleased to see that the start to the Holiday shopping season was very strong for New City as was the general consensus. I'm sure retailers will be very happy with the wind up to The Holidays. A happy and healthy Holiday to everyone. Steve Weissblatt Pres. NCCC
Janet Graves December 17, 2011 at 09:28 PM
As a merchant in the Clarkstown Plaza, I agree with Roberta, the sponsorship of American Express proved to be a great kick-off to the start of the holiday season, but locally, promotions have to continue to grow momentum. We have to keep up the word that shopping locally helps not only small business, but also helps to keep Main Street strong. We offered up to 50% off designer clothing and it certainly attracted customers and we're continuing it on weekends through Christmas. Happy Holidays from Silcotts Boutique @212 South Main Street, Clarkstown Plaza, New City (http://www.silcottsboutique.com)


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