Health & Fitness
Basic Requirements to Set an Ecommerce Online Store
A few years back, ecommerce seemed like a niche market that didn’t really demand user’s attention. But as more and more businesses began to move online, retailers came to the knowledge that it isn’t some fad for tech-savvy agoraphobics but a new level of consumerism. For those business owners who have already decided to give up brick-and-mortar store and those who are still dragging their heels, hope this article is a guideline to realize their full eCommerce potential.
Ecommerce software: When you’re ready to start selling online, the first and foremost thing to do is to choose the right ecommerce software based on features, cost, customization options and your own comfort level. Moreover, it lets you create the structure of your site, say features like product categories, product detail and the shopping cart and checkout process.
Setting up Strategy: Once you have chosen the software, there are a few decisions to make and things to set up. First you need to define your product or service. Rest of them are:
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Domain Name: Registration for your own domain name is the first thing, preferably your business name with a “.com” at the end. This way customer remembers it. Moreover, if you decide to change the software program or web host in future, you can still use the same domain name at the same URL. So, chance for losing traffic from links, search engines and bookmarks is null.
Payment gateway: Definitely, ecommerce journey is complete only if you have a proper way to accept payment from your customers. Despite the many payment gateways available, check to see what your ecommerce software works with.
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Security: Make sure the hosted software provides an SSL certificate to encrypt and protect credit card data as it is sent to your site.
Promotion: Whilst building the website is a good beginning, it’s essential that the world must get to know about your shop and you will need to do so regularly and consistently. Most importantly, you’ll want to get Google to notice you. So a word of advice is to have your shop shared on blogs and social media.
If you are building a new online business from the start or in need of revamping your existing E-Commerce website, we will work with you to realize your business and provide you with our customized, scalable E-Commerce solutions.
