County Executive C. Scott Vanderhoef today announced that travel spending in Rockland County has increased by a total of 15 percent in the past two years.
The Economic Impact of Tourism in New York, a study done by Oxford Economics, indicated that Rockland County increased its share of traveler
spending by 7.3 percent in 2010 and eight percent in 2011. With the greatest overall increase in traveler spending in 2011, Rockland now represents 12 percent of total traveler spending in the Hudson Valley. Tourism is a $3 billion industry in the six-county region. According to the 2011 Oxford study, more than 8,300 jobs are generated by tourism in Rockland County.
The Oxford Tourism Economics study, compiled by Oxford Economics in conjunction with Oxford University, is considered the definitive measurement of the tourism industry. A copy of the study can be viewed online at www.rocklandgov.com.
“In spite of the impact of this ongoing recession, I’m pleased that Rockland has
been able to attract more visitors to our county’s many tourist destinations and increase its share of traveler spending in a relatively short period of time,” County Executive C. Scott Vanderhoef said. “It’s a testament to the work of many who promote our County including the State and County Office of Tourism. Rockland’s share of the state’s tourism economy has grown exponentially and has been recognized in such a significant way. It’s proof that even in a slumping economy, the tourism industry in Rockland can thrive with an effective marketing campaign that highlights our County’s attractions.”
In 2010, the Rockland County Office of Tourism & Local Development launched its new website, www.rocktourism.com. Its weekly email blast, “Spend this Weekend in Rockland,” was also redesigned and now reaches more than 40,000 email users in the Hudson Valley region and beyond.
“I am delighted but not surprised,” said Harriet Cornell, Chairwoman of the Rockland County Legislature. “Rockland has a vibrant spirit, excellent food and lodging, with many places and events to attract tourists. Its location makes it an ideal place for trippers seeking a respite from Manhattan and a chance to see the beautiful Hudson Valley.”
Shopping is also a big attraction, and that portion of the local economy gets a big boost from visitors.